Even if we plan for a 12-touch campaign, we only need content a month at a time. This reality allows a phased launch, cost is phased as well. We can also fine-tune as we go.
This section includes pricing guidelines, but it is best to think about a custom campaign.
We typically start with a prototype campaign consisting of an introductory letter followed by 12 monthly postcards, with all postcards having original content.
Customization steps could include frequency: Intro Letter and 6 cards, every other month.
Customization can also include content: At the extreme. Same content sent for each card, or...
3 cycles of 4 original cards. 4 cycles of 3 originals, etc.
Scroll south to our table of pricing guidelines. Explaining this table will be part initial dialog.
The mechanics of the Eagle campaign can be in place in a week, easily.
The primary variable is content development, two weeks is certainly possible.
The third variable is the system and infrastructure that researches and declares the eagle.
So, a highly motivated launch could be done in two weeks; a month is very doable.
Eagle2020 is an initiative of the Prioirity One-to-One division of Priority Group, Inc.
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Contact Bill Corbin 317-691-1043 bcorbin@PriorityGroup.com