The eagles that you seek are NOT ACTIVELY INTERESTED IN YOU.
You have done research regarding value and compatibility, but
the Eagles are currently successful and not actively seeking.
(Awareness of you -- i.e. warm vs. cold -- is helpful but not necessary.
Communication includes value-based "drip" campaigns, but
does NOT rely on the automated email campaigns that
dominate much of today's relationship-based marketing.
Why? Email is a glutted medium declining in effectiveness.
After researching (aka "declaring") a potential eagle, you will believe that...
"If this eagle understood my value, we could have a win-win relationship."
It is your goal to gradually, systematically build awareness of your value.
Your communication makes clear your ongoing interest.
You communicate aspects of your value with each touch.
Your call to action..."When the time is right for you to explore a change, let's talk."
If you are in a competitive, challenging field -- within a year, a meaningful number of eagles will have a reason to consider alternatives: anger, frustration, restlessness, ambition, conflict, etc. Your goal is to be first-in-line for consideration.
At its core, Eagle Micro-Marketing is a disciplined follow-up concept and...
American businesses are pathetic at follow-up, even with active but delaying prospects.
It will be years before Eagle Micro-Marketing is widely utilized, leaving the door open
for you to be first-in-line when an eagle becomes a seeker.
Eagle2020 is an initiative of the Prioirity One-to-One division of Priority Group, Inc.
Copyright © 2019-2020 Priority Group, Inc. - All Rights Reserved.
Contact Bill Corbin 317-691-1043 bcorbin@PriorityGroup.com